GROHE is partnering with the German Sustainability Award 2017
The focus of the anniversary event in its tenth year was on water, climate protection and digitization
GROHE is convinced that a continuous debate on sustainability is indispensable, but at the same time, it is also a challenge
- Participation as partner for dialogue on the topics of water management and sustainability strategy of the German federal government
- Intelligent GROHE technologies such as GROHE EcoJoy and GROHE SilkMove ES play a key role in effective water management
- Innovative products such as GROHE Blue and GROHE Sense reduce the consumption of CO2 and water
GROHE (www.GROHE.com), the world's leading provider of sanitary fittings, partnered with the German Sustainability Day 2017, in Dusseldorf. At this leading two-day convention, experts from companies and administrations as well as from the fields of politics, research, media and society discussed the urgent issues of sustainability. The focus of the anniversary event in its tenth year was on water, climate protection and digitization. Regarding the topic of water, GROHE supported in organising and implementing the convention. GROHE consistently pursues a 360-degree sustainability approach that includes employees, suppliers, plants, processes and the contribution to society in equal measure. Sustainability is an integral and essential part of the corporate strategy and alongside quality, technology and design, is a core value of the GROHE brand.
Pioneering role due to decades of a consistent sustainability strategy
As a representative of the economy, GROHE participated in the panel “A Common Goal – How Sustainability Strategies Interlink at Different Levels” and discussed with representatives from politics and institutions how the sustainability goals of the German government can be achieved together. GROHE is working intensively on the 17 Sustainable Development Goals (SDGs) of the UN, such as the availability and sustainable management of water and sanitation (SDG 6) and the development of sustainable consumption and manufacturing patterns (SDG 12).
Intelligent technologies as a key to effective water management
Climate change, economic growth and a growing world population make the resource of water more and more valuable. By 2050, the global demand for water will increase by about 55 percent. Sustainable water management is therefore becoming increasingly important. In addition to raising people's awareness of how to handle water, the development of intelligent technologies plays a key role. GROHE, whose mission is to develop smart technologies that enable people to use water consciously and sustainably, hosted the panel “More Than Just an Element – the Contribution of Water Management at Home and in Businesses”.
Innovations reduce consumption of CO2, water and energy
Over the past few years, GROHE has launched numerous innovative products that enable the conscious and sustainable use of water such as GROHE faucets that reduce water consumption by up to 50 percent thanks to flow restrictors. GROHE Blue delivers filtered, chilled and optionally carbonated water straight from the kitchen tap, saving more than 60 percent of CO2 emissions compared to bottled water. The GROHE Sense and GROHE Sense Guard water safety system is a digital solution designed to detect unnoticed leakages – which account for 10 percent of private water use – and to shut off water immediately in the event of a burst pipe.
Sustainability is also the benchmark for production processes
When it comes to its own processes, GROHE also invests in long-term resource efficiency – the brand already controls 90 percent of its value chain. GROHE’s combined heat and power plants at the production sites in Lahr and Hemer reduce CO2 emissions by 17,000 tonnes per year. In addition, GROHE generates part of its electricity itself.
Rewarded commitment – GROHE is changing the world
The sustainability approach of GROHE has already received many awards. Three times in a row, GROHE was nominated for the German Sustainability Award and achieved top rankings. The US business magazine Fortune added GROHE to its “Change the World” ranking last September. Based on GROHE's extraordinary commitment to saving water and energy and avoiding waste, Fortune acknowledges GROHE as the only German brand that “is changing the world”. In addition, GROHE was the first company in its sector to receive the CSR Award of the German federal government at the beginning of 2017.
Sustainability as part of the corporate strategy
“GROHE is convinced that a continuous debate on sustainability is indispensable, but at the same time, it is also a challenge”, said GROHE CEO, Michael Rauterkus. “It's about finding the balance between economic success, environmental protection and social responsibility. However, this must not be defined exclusively through isolated projects. Rather, a consistently sustainable approach should be established as a matter of course and as part of the corporate strategy”, he added.
Distributed by APO Group on behalf of GROHE.
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GROHE (www.GROHE.com) is the world’s leading provider of sanitary fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure joy of water”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable large brands”, confirming the success of the brand. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
About LIXIL Corporation
LIXIL (www.LIXIL.com) is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for houses and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, INAX, GROHE, American Standard, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better and more delightful – wherever they are. Learn more at www.LIXIL.com, Facebook.com/lixilgroup (http://APO.af/7K3JD9) and www.LinkedIn.com/company/lixil-group (http://APO.af/1C793v).