New: GROHE Ceramics for a fully coordinated bathroom
Innovative technologies for maximum hygiene and comfort
- Three attractive ceramics lines cater to specific requirements
- Designed to coordinate smoothly with GROHE faucets and fittings
- Innovative technologies for maximum hygiene and comfort
By introducing its own innovative ceramics lines, GROHE (www.GROHE.com) is making it easy to pair its high-quality faucets with the ideal basins, bowls and bidets. Drawing on the century-old ceramics expertise of LIXIL (www.LIXIL.com), the manufacturer has created modern bathroom ceramics that not only incorporate unique technologies but are also optimally coordinated with GROHE faucets and fittings. The result is a perfect balance of form and function, underpinned by GROHE’s proven quality. These combinations of ceramics and fittings give users the greatest possible freedom of movement while avoiding troublesome splashing when activating a faucet or washing hands. Acquiring all products from a single source takes the guesswork out of matching ceramics and fittings.
Bau Ceramics – an innovative solution for construction and refurbishment projects
The GROHE Ceramics range comprises three distinct lines which are optimally matched to the various GROHE faucet lines. Bau Ceramics is the manufacturer’s innovative line for construction and refurbishment projects. All the products share a clear, unified design, which smoothly coordinates with the manufacturer’s BauEdge and BauLoop faucets and fittings. A special feature of Bau Ceramics is that the toilet bowls use innovative rimless flushing technology for straightforward day-to-day maintenance – the shape of the bowl means that there are no corners and crevices for germs to settle in. Comprising a variety of washbasins, toilets, bidets and urinals, the line came to the market in April.
Euro Ceramics – in tune with modern lifestyles
These bathroom ceramics coordinate effortlessly with the faucets and fittings in the manufacturer’s Eurosmart and Eurostyle lines, as well as with Eurosmart Cosmopolitan and Eurostyle Cosmopolitan – which is hardly surprising given that they all share a unified design language. The development of the range centred on the sophisticated toilet bowls, which possess a number of unique properties – rimless flushing technology, invisible fastening plus the super hygienic ProGuard finish – to set them apart from the competition. In addition, they feature the innovative HyperClean surface, which uses silver ions to reduce bacteria growth by up to 99 percent. A fully concealed siphon adds to the sleek appearance of the bowls. The single biggest advantage of the Euro Ceramics bowl is clearly its Triple Vortex flushing technology – three separate outlets generate a powerful swirl to flush the inside of the bowl both more effectively and with less noise compared to a conventional bowl. It is benefits like these which make these bathroom ceramics the ideal complement to a modern lifestyle. The washbasins, toilet bowls, bidets and urinals are all available in stores.
Cube Ceramics – making a style statement
When it comes to modernising and transforming residential and hotel bathrooms, the cubist shapes of the Cube Ceramics line bring a distinct designer feel to the space. Designed by the multiple award-winning GROHE Design Team, these washbasins, toilet bowls and bidets are styled to coordinate seamlessly with the manufacturer’s Eurocube, Lineare, Allure and Allure Brilliant fittings. Making a cohesive style statement in a modern bathroom has never been easier. Apart from the rimless flushing technology, the toilets also come with a sophisticated AquaCeramic glazing, which results in a uniquely smooth surface that dirt and limescale will not stick to.
Distributed by APO Group on behalf of GROHE.
Chief Communications Officer
Agrippinawerft 28, 50678 Cologne, Germany
Phone: +49 (0)221 912887-24 | Fax: +49 (0)221 912887-77
M: GROHE@Edelmanergo.com | W: www.Edelmanergo.com
GROHE (www.GROHE.com) is the world’s leading provider of sanitary fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure joy of water”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE's success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
LIXIL (www.LIXIL.com) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.LIXIL.com
Feldmühleplatz 15 • 40545 Düsseldorf • Germany • Phone: +49(0)211/9130-3030 • www.GROHE.com